Tuesday, April 10, 2007
Catalyst + Target = Grand Opening 2007
Catalyst (we) partnered with Target (them) to come up with some sweet grand opening ideas. The project involved extensive strategy/ideation, followed by communications customized to each key market and speaking to Super Target audiences too. Included: a service mailer (promoting pharmacy, optical, financial services, etc.), an opening day mailer with fun little “hello” and “goodbuy” diecut window reveals, and some pretty breakthrough newspaper ads, site signage, outdoor advertising and guerilla tactics.
We're currently working on 2008 Grand Opening with Target. We LOVE working with and shopping at TARGET!
Our special site.
tags: catalyst studios, minneapolis, minnesota, design, catalyst, target, retail, grand opening,
- Posted By jason rysavy
3 Comments :
Where can we find the newspaper ad? I would love to see it. Target makes me happy. Good work!
Nate, these were sent out (direct mail) as part of the Grand Opening campaign to the people in the new Target markets. One version for Super Target and another for a regular Target. So you may be out of luck. I think they went out in March.
oh, and thanks!
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